About Sweet Life Jelly Company
Sweet Life Jelly Company (SLJ Co.) is a small, woman-owned business based in Clear Lake, TX, specializing in high-quality handmade jams, jellies, and cooking sauces. Their products focus on making hosting and cooking for loved ones easier, tastier, and more convenient.
The Challenge
When SLJ Co. reached out, they were just getting started and needed help launching their products with strong branding, a website, social media graphics, and customized packaging.
Project Goals
Sweet Life Jelly Company had clear goals:
- Create a credible and appealing brand image.
- Boost their sales and visibility.
- Attract and connect with their ideal customers.
Project Scope
Brand Strategy: Mission & Vision Statement, Core Values, Customer Journey, Brand Messaging
Visual Identity: Logo Design, Label and Packaging Design, Product Photography
Website: Squarespace E-commerce Website Design, Website Copywriting
Social Media: Social Media Graphics and Banners
Visual Identity: Logo Design, Label and Packaging Design, Product Photography
Website: Squarespace E-commerce Website Design, Website Copywriting
Social Media: Social Media Graphics and Banners
The Story
SLJ Co. wanted a cohesive, standout brand identity for their launch. My first step was to dive deep into a detailed brand strategy session with the business owner, Deena, to ask questions with the goal of understanding and clarifying the vision for her business.
Mission Statement
At Sweet Life Jelly Company, it’s our mission to help modern career women bring the old-fashioned quality and taste they desire for their loved ones by providing versatile multi functional flavors and recipes that can easily transition from a simple family dinner to an elegant dinner party for friends.
Vision Statement
To make every meal in Texas memorable by providing modern career women versatile multi functional flavors that bring an old-fashioned quality and taste to the dishes she is serving to the one she loves.
1
Brand Culture
Diversity
2
Customers
Quality
3
Brand Voice
Simplicity
4
Emotions or Feelings
Legacy
5
Value Impact
Care
Brand Discovery
After our initial conversation, I needed to learn about SLJ Co.’s ideal customers. I found out where they spend time online, what attracts them, and what they value most. I learned that her customers value wholesome, quality ingredients, nostalgia, and a homemade touch.
Branding
The insights I got into Sweet Life Jelly Company directly influenced the decisions I made for the branding. For example, the primary brand color was directly inspired by the vibrant color of Sweet Life Jelly. I chose the font because it conveys a nostalgic and approachable simplicity. I hand-illustrated the imagery to add to the classic feel and to highlight the wholesomeness of the product.
Messaging
Deena has a great personality that shines through her online presence (and in-person too!) and the real story of Sweet Life Jelly Company is one I know really resonates with people. I knew her brand voice needed warmth and playfulness all while tapping into the emotional touch points of nostalgia, tradition and family connectivity.
Packaging Design
Since SLJ Co.’s customers care deeply about wholesome ingredients my first priority was designing packaging that is transparent and trustworthy. I designed her labels according to the FDA guidelines which means the ingredient list and nutritional information are clearly written so that her audience would feel comfortable and familiar reading it. Using FDA guidelines also means that her labels can scale with her as her business grows.
The labels feature hand-illustrated fruits, by me, that showcase the product’s natural ingredients and classic homemade feel.
Before
After
Website Design
I chose Squarespace as the platform because it has native support for e-commerce and because out of all the options I believe is aligned perfectly with Deena’s technical comfort level.
I wanted the layout of the website to be colorful and clean. The website uses custom CSS to make it easier to navigate and mobile responsive which makes it easier for her customers to purchase their favorite jellies.
