Services

The Discovery Phase is the foundation of your entire branding project and the key to making sure your brand feels authentically you. We’ll start with a 90 minute Zoom call where I’ll get to know you and your business and ask you questions to explore your story, values, products, audience, goals, and vision. From there I’ll dive into research, taking the special insight I’ve gathered and begin to build the strategic foundation of your branding that will include a clear brand positioning statement, a detailed audience persona(s), a defined brand personality, values, and a branding mood board.

Now we get to the fun part—this is where your brand starts coming to life. I’ll start sketching out logo ideas based on everything we’ve uncovered so far, exploring different directions that feel aligned with your business. Then I’ll take the strongest concepts and refine them into polished designs. This includes:

You’ll get a presentation with your logo concepts, complete with mock ups that show how they could look out in the wild. From there, we can go through revisions (up to two), if needed, to make sure everything feels perfect to you.

Almost done! Once you’ve given me the green light on the final elements of your branding , I’ll work on getting everything set up for delivery. I will have your ready-to-use graphics organized in all the formats you need for both print and digital. As a bonus, I’ll be throwing in a set of customizable social media templates you can immediately customize and use for your socials. I’ll also be creating your brand strategy guide which will be a handy, quick reference that will outline everything we created together like the brand positioning, audience insights, values, logo usage, color palette, typography, and visual direction. Once finished with the packet, I will film a video presentation walking you through it to explain everything and how to use it.

Once everything is finalized and in your hands, we’ll schedule a final call to go over everything together. This is a great chance to ask any last-minute questions and make sure you feel completely confident moving forward. After our call, I’ll send a follow-up email with all your file links for you to download and keep. Now it’s time to celebrate!

We’ll kick things off with a call where I learn about your business, your goals, and the people you’re trying to reach. I want to understand the problems your website needs to solve and how it can support your customer’s experience from the very first click. From there, I’ll do a bit of market research and build a simple user profile based on your ideal customer.

We’ll take a look at the kind of content you’ll need and how to organize it in a way that feels clear and purposeful. Once everything makes sense, I’ll create a sitemap that outlines the structure of your site

I’ll begin by sketching a few layout ideas to explore how things might look and feel. Then I’ll move into creating a wireframe prototype so you can get a sense of how everything flows. Once you approve the direction, I’ll start designing and building the site one page at a time.

I keep the layout clean and easy to navigate, always with your audience in mind. My goal is to make sure people know exactly where to go and what to do next without overthinking it.

Now it’s time to make sure everything works the way it should. I’ll test how your site performs, fix anything that’s not running smoothly, and check that it looks and works right on phones, tablets, and desktops. I’ll also handle the basics of search engine setup so your site is ready to go.

Once everything feels right, you’ll have time to review the site and ask for one round of changes.

Once your site is live, I’ll send everything over, including final files. You’ll also get a walkthrough video so you can feel confident making updates on your own, along with a set of launch graphics to help you share your new site with your audience. We’ll schedule a final call to go over your site together. This is a great time to ask questions, go over any last-minute details, or talk about future ideas. You will receive 3 free months of website maintenance from me where I will report on your website traffic and make sure your website is updated regularly, and secure. 

Yes. I want this to feel doable and not stressful, so payment plans are always available. We’ll talk through the timing and set something up that works for both of us.

Most of my sites are built on WordPress, but I also have experience with Squarespace and others. If you’re already on a different platform, just let me know and I’ll see what’s possible.

Having your content ready by the agreed date helps keep the project on track and makes your site feel complete. If you are missing content by the time I need it, I’ll use placeholder text and images so I can finish on schedule.

You’ll still have a fully functional site, but just know that placeholder content can affect how the design feels overall. It’s harder to get the full picture without your real content in place. You’ll be responsible for updating it later, so the sooner it’s ready, the better your site will come together.

Yes. You’ll get a walk through video at the end of your project so you know how to make simple updates on your own. And if you’d rather not deal with it, I also offer ongoing maintenance.

Yes. I offer a monthly maintenance package that covers basic care like software updates, small edits, and regular check-ins. If you need help with something outside of that, I’m available for smaller projects at an hourly rate. If you’re looking for regular support beyond the basics, I’m open to working with you on a monthly retainer that fits your needs.

If you need help with something that’s not part of my services, feel free to ask. If it’s something I feel good about taking on, I’m happy to put together a quote for you. And if it’s not in my wheelhouse, I’ll do my best to point you toward someone who can help.

Things I’ve done before that are great examples social media graphics, email headers, lead magnets, banners, PDFs or flyers, pamphlets, and packaging design. Just reach out and tell me what you’re looking for!